A zippy little sessionable pale ale, it was very much My Thing - and a fresh batch is reputedly On The Way. The titular Baroness is Ava Wilson, who is also the manager of the ridiculously wonderful Pomeroy’s Pub, convenor for the NZ chapter of the Pink Boots Society (soon to have its inaugural meeting, and the mothership of which organised the global brewday), seminar-wrangler for the Great Kiwi Beer Festival, and an all-round superawesome individual. ![]() So I had that, for my own point-making circumstantial reasons, but I’ll eagerly have it again for its inherent deliciousness because it was just splendid. 5 They’ve conspicuously failed to make any kind of attempt in that direction, and that’s unfortunate for all concerned.Īnd maybe LBQ were still giving them a nudge in the ribs even as they hosted this perhaps-premature event, because on the afternoon of the takeover, they announced that they’d tapped a keg of the Beer Baroness-brewed edition of ‘Unite’ Pale Ale, the International Women’s Day collaboration beer. Re-starting with a sincere “we screwed up - we acted gross, and we’re not going to do it again we’re actually mostly going to get out of the way and let the beer speak for itself” could do a lot. Moa, it has to be said, had been keeping their heads relatively low, lately 4 it looks like they thought they could just slink away from their prior bullshit and have everyone quietly forget about it - and it looks like they were wrong. Consumer choice wide enough allows consumer judgement on any criteria they feel like applying - which is precisely how things should be. A lot of people will independently bring up their history of appalling marketing and cite it as a reason for not buying their beer, skipping their offering at a festival, or not going to an event of theirs. We are, after all, enjoying a preposterous embarrassment of riches in our options in the beer world, so it’s relatively easy to boycott something for over a year and not really feel like you’re missing out at all. Personally, it was admittedly gratifying to be reminded that I wasn’t alone in holding a grudge. ![]() The tension here - that between the character of the bar and of the brewery 3 - was noted a fair amount online, with many surprised that LBQ would give Moa the oxygen, after freely taking (gentle) jabs before. Amended signage at LBQ - editing down Moa’s dickish “Finally, something drinkable…” slogan The high-water mark, such as it is, 2 was perhaps their relentlessly shitty IPO document, but their offenses - both stunningly major and perplexingly minor - would probably be just too depressingly exhausting to fully catalogue. Their outright dismissal of women as potential consumers (nevermind investors or just non-ornaments) sees them fail at the earliest possible moral hurdle and earned Moa a spot on my own personal (and mercifully short) Boycott List. LBQ - that is to say, Little Beer Quarter a well-established bar here in town which happens to be owned by women - was hosting a mini-tap-takeover by Moa, a company with something of a well-deserved reputation of boorish, sexist and otherwise-bigoted marketing. ![]() There’s a lot more to say on the subject, obviously, but it’s not really my gig to hold forth given my obvious lack of lived experience - a Very Special Podcast Episode was recorded this weekend which will probably elaborate thereon, instead, and that reminded me about this tasty beer and its somewhat-unusual context. By very simple extension, women can be beer enthusiasts, bar owners, beer writers, and brewers. Beer Baroness & Pink Boots ‘Unite’ Pale Aleįeminism, as they say, is 1 the radical idea that women are people too.
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